/ Asked by Aubrey
How can I polish my personal brand? I get that I describe myself and what I'd like to be known/remembered for, but do you have suggestions on ways you've seen this most successfully presented? Thanks!
Answered by Steve, Hiring Expert at Caterpillar Inc., on Friday, July 25, 2014
You are correct to think about career development from the standpoint of your personal brand.  Everyone who is working or seeking a job has one, good or bad.  Your on-line profile is the first step in establsihing and enhancing your brand.  Set up a profile on LinkedIn or other sites and use it to advertise your experience, education, and character.  Once you have begun to become connected with others on LinkedIn, seek out informational interview opportunities with contacts at companies in which you are interested.  These will help you to establish an identity with a company beyond your resume in a system.  When job opportunities do arise, if you have done this successfully, companies will recognize you as someone who will fit in their culture, this setting you apart from other candidates. 
Answered by Dustin, Hiring Expert at HP Inc., on Tuesday, July 29, 2014
LinkedIn is the obvious first step and I'm glad to see that more and more students are taking advantage of what is turning into a required job hunt platform. Other opportunities for you to build your personal brand could include setting up a personal professional blog. More and more recruiters are now looking for examples of communication skills, critical thinking and thought leadership; blogging is a great way to display all those potential strengths and standout from the crowd. You may also consider creating an active presence on industry blogs or popular web pages. Comments sections in popular blogs or other sources of information are turning into great spots for recruiters to identify passionate and talented individuals in their respective field - just keep the trolling to a minimum. 
Answered by Rachel, Hiring Expert at Eaton, on Tuesday, July 29, 2014
There are some great TED Talks on personal branding that I have found to be very effective.  Once of my personal favorites is from Tamara Lopez (dated February 18, 2014) which you can find on YouTube.  Some of the key take-away points to a great brand message is to: (1) tell your story in a way that makes your audience care about you; (2) practice your message and get feedback from a safe audience that will be honest with you; (3) be honest with your message – do not be afraid to be who you are – but you do not have to share all of who you are all at once; (4) embrace technology – but only those that you will use and keep up with – more is not always better. 
Answered by John, Hiring Expert at Textron Inc., on Wednesday, September 3, 2014
My recommendation would be the obvious one which is to utilize LinkedIn. It is a great way to build your brand and showcase your experience and talents. More and more students now are creating LinkedIn profiles because there are so many companies that are now looking at potential candidate’s profiles before considering them for employment. LinkedIn is a great source to connect with others that are part of the same career field you are in. There are many websites that will give you tips to enhance your profile and how to attract recruiters to your profile so definitely utilize them when creating or enhancing your profile.
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